The customer’s company, Veeva Systems (which specializes in software, data, and business consulting for research and development, quality, and commercial operations) was seeking a solution to automate specific aspects of its sales process, particularly the addition of line items to deals triggered by certain conditions.
Faced with the limitations of HubSpot’s native features, the Veeva team explored various options and ultimately found a viable solution in the LineNer app. This integration allowed them to streamline their workflow significantly.
The primary goal of implementing LineNer was to save their sales team valuable time and minimize manual efforts, thereby enhancing overall productivity. By automating these processes, Veeva Systems enableded to empower their sales representatives to focus on more strategic activities, ultimately driving better results for their business.
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